When you pick
up the book “How We Decide” it hits us
right between the eyes. Win–Win or
compromised based thinking is wrong in so many ways. I’ll discuss just one way today.
How the brain makes a decision is the very
foundation of negotiation and bringing about agreements. For the last 25 years I have asked audiences
how they make their decisions. And for
25 years I have gotten the same response 99% of the time.
They proclaim they make their decisions in
a mixed kind of way and it depends on the situation. Some situations are more emotional and some
situations are more logical. Now at
first blush that would seem to make sense but, it is not correct.
You see the brain cannot, let me say that
again, the brain cannot make logical decisions, it is impossible. The brain makes it decisions emotionally,
completely emotional with vision. You
have heard people say, “ I could not see it coming,” “I didn’t do it because I
did not see how it could work” and the list goes on and on.
So here is the question of the day. If decisions are made emotionally and you
state to the other party you want a win – win agreement here, how do they see
you? What do they see you prepared to
do? What do they see your mindset to be?
I look forward to your good thoughts.
Published by The 8020Strategy Group,