At its core, the central idea that Fred presents is, you can take anything and mold it into something else – you can make something happen. It does not matter what you have, whatever it is you have been given is sufficient to create something. Whatever it is that you are doing, if you do it slightly differently, creatively and continue to improvise, you can create something extraordinary. And that's when you would achieve true success. Take the example of Cirque du Soleil which turned the circus business – an industry that was pretty much dead, into an extra ordinary success.
Fred is concerned about how everybody is reading the same books, learning the same things, watching the same movies and so on – the result is we are getting commodities out of colleges rather than people filled with wild, unique and powerful ideas. He is respectful of people who are trying to figure out things for themselves rather than moving down the predictable beaten path presented to them. These maybe graduates fresh out of college, or entrepreneurs, looking towards forging their own paths and making a contribution. This book is not just for them; it's also for people who are stuck in a rut, say somebody in their forties who feels that he has not achieved anything in his life. For them, Fred makes for an inspiring example as he started from scratch in the business that he is in today when he was 36 years old.
Fred talks about examining life from various perspectives. What he thinks is critical for innovation is having a wide exposure to the world, to lessons, to how things work, and the greater the exposure the more is your probability of connecting the dots that you could not see otherwise. He tells you to do things that you have not done before, befriend the kind of people you have never been with before. Travel; soak in different cultures, geographies, languages and expand your mind. You need to learn what's out there before you can contribute to the world. The more variety you have in your life, the more inspired you will be. What's more important is that you will add to your repertoire of creative tools that will help you bring into the world something that's uniquely yours. It's like you need to learn the alphabet and then the words, before you attain mastery over a language and create incredible literature. The literature is already within you but if you do not know the language you will not be able to bring it out into the world.
The coolest thing about this book though is how Fred has intertwined the lessons he has learnt with his life's story. It's a vivid recounting of a person who has lived a full life, who has done it all, has experienced things that most people would not experience in a single lifetime. You learn tremendously by reading his book because it does not offer theoretical advice, rather it presents vicarious experiences and classic street smart advice. The kind of stuff you do not normally find in books. I think one of the most important comments I'd make is that this man has had more experiences in one lifetime that most people would not have in multiple lifetimes. So in a single person all these experiences coming together clearly creates a sense of perspective that is astounding. Go ahead and read the book, but before you do that check out our conversation with the man himself and do share it with your children!