Corporate Slogans Will Only Work If .....


Do these slogans make you nod affirmatively?

“Innovation.”
3M

“High Performance. Delivered.’’
ACCEnTURE

“You’re in good hands with Allstate.”
AllSTATE

Amazon.com: “…and You’re Done.”
AMAZOn.COM

“Think Different.”
APPlE COMPUTER

Or roll up your eyes?

“Your World. Delivered.”
AT&T

“Have it your way.”
BURGER KInG

“Does she or doesn’t she?”
ClAIROl HAIR COlORInG

“Quality is Job 1.”
FORD MOTOR COMPAnY

“We are driving excitement.”
POnTIAC