A website has to be like an octopus. It needs tentacles into major "people pools": Facebook, Linkedin, Twitter, Youtube, etc. Where people are is where you need to be with an attractive playground for people to come and play. Everything else is logistics. This needs strategic thinking. Putting up a fan page or group or channel is not sufficient. It needs to be a source of interaction. There are a limited number of playgrounds needed so you have to hurry or you will miss the big boat and will have to swim all by yourself.
For example, if you have videos, they better be on youtube and you better have your own channel. People look for steaks in the meat section of the store and not in the vegetable section.
Published by The 8020Strategy Group,